1. The actual tasks you completed: We had to just fill out a chart about the competitors in the apple press industry.
2.The progress you made toward your desired outcome(s): Good, I thought it was a little frustrating because we were all doing the same project, so I felt that it was kind of a waste of time, and that we could have done something more productive this week.
3. The lessons you learned: It was an easy week, because we had all the information already researched. WE just put it into a chart so that I would be easy to read. I guess this is an important thing, presentation is very important especially to clients so that they can understand your findings.
Saturday, June 26, 2010
Personal Project 6/26/10 Diabetes
. The actual tasks you completed: I research diabetes, and how exercise can effect diabetes.
2. The progress you made toward your desired outcome(s): This was very informative, because I virtually knew nothing about diabetes.
3. The lessons you learned: I major problem with diabetics is blood circulation. They often have problems with their feet and hands. But exercise helps in the circulation of blood which also reduces the risk of heart disease. Adrenaline and other hormones can interact with insulin so this is something that has to be watched and talking to doctor is important because you may need different medication. You shouldn’t exercise if your blood sugar is about 250 mg/dL and your ketones are positive, this is an indication that you’re there is already a lack of insulin in your body. It lowers blood glucose, lowers fatty acid levels in your blood, and reduces the workload of your pancreas. And, unless you are on a medication that can cause hypoglycemia, physical activity won't cause your blood glucose level to fall below normal the way some other diabetes treatments may. When you have diabetes, the sugar builds up in your blood instead of moving into the cells. Too much sugar in the blood can lead to serious health problems, including heart disease and damage to the nerves and kidneys.
2. The progress you made toward your desired outcome(s): This was very informative, because I virtually knew nothing about diabetes.
3. The lessons you learned: I major problem with diabetics is blood circulation. They often have problems with their feet and hands. But exercise helps in the circulation of blood which also reduces the risk of heart disease. Adrenaline and other hormones can interact with insulin so this is something that has to be watched and talking to doctor is important because you may need different medication. You shouldn’t exercise if your blood sugar is about 250 mg/dL and your ketones are positive, this is an indication that you’re there is already a lack of insulin in your body. It lowers blood glucose, lowers fatty acid levels in your blood, and reduces the workload of your pancreas. And, unless you are on a medication that can cause hypoglycemia, physical activity won't cause your blood glucose level to fall below normal the way some other diabetes treatments may. When you have diabetes, the sugar builds up in your blood instead of moving into the cells. Too much sugar in the blood can lead to serious health problems, including heart disease and damage to the nerves and kidneys.
Saturday, June 19, 2010
Personal Project 6/19/10 Osteoporosis
1) The actual tasks you completed: I researched osteoporosis and exercises that you can do with it.
2) The progress you made toward your desired outcome(s): This was great I learned a lot of things about prevention, and exercising with it. I feel like I made some good progress to being valuable to a future employer because of understanding the limitations of this disease.
3) The lessons you learned: I learned that for the most part this is a preventive disease. With eating right, exercise, working out, ect. for the most part you can prevent this or prevent the disease from becoming bad.
When you do have osteoporis the way you exercise does need to change because of how easily you can frature a bone. But there are four main parts: cardio, weights, and flexibility. Something that I thought was interesting is that it is good to do weight bearing exercise like walking or the eliptical. Even though swimming is good on your joints it isn't the best eexerise if you have osteporsis becuaes you are not having to bear your weight and strenghen your bones.
2) The progress you made toward your desired outcome(s): This was great I learned a lot of things about prevention, and exercising with it. I feel like I made some good progress to being valuable to a future employer because of understanding the limitations of this disease.
3) The lessons you learned: I learned that for the most part this is a preventive disease. With eating right, exercise, working out, ect. for the most part you can prevent this or prevent the disease from becoming bad.
When you do have osteoporis the way you exercise does need to change because of how easily you can frature a bone. But there are four main parts: cardio, weights, and flexibility. Something that I thought was interesting is that it is good to do weight bearing exercise like walking or the eliptical. Even though swimming is good on your joints it isn't the best eexerise if you have osteporsis becuaes you are not having to bear your weight and strenghen your bones.
Tuesday, June 15, 2010
Group Project 6.19.20 SWOT of Correll
1) The actual tasks you completed: I did a SWOT anaylsis of Correll Apple Presses, and I had to find out a little information about 5 different companies apples presses.
2) The progress you made toward your desired outcome(s): This assignment went great. I was able to get a lot of information, and Cider Bob was very willin got help me out. I felt like I had a great SWOT for his company. Though since I got most of my information from him I do see a little bit of a bias. The second part of gathering information from 5 different companies has been challenging. First of all sometimes it is hard to get a hold of companies. I think it is because I am just doing research so I am not a top priority for many of these companies. Second, many of them a small businesses so they do not have the staff to gather the information that I need.
3) The lessons you learned? People are willing to help. Even though this is Cider Bob's lively hood he was very willing to share and help me out as much as possible. But on the other hand a lot of companies are very closed about what is going on within their companies, which is expected.
2) The progress you made toward your desired outcome(s): This assignment went great. I was able to get a lot of information, and Cider Bob was very willin got help me out. I felt like I had a great SWOT for his company. Though since I got most of my information from him I do see a little bit of a bias. The second part of gathering information from 5 different companies has been challenging. First of all sometimes it is hard to get a hold of companies. I think it is because I am just doing research so I am not a top priority for many of these companies. Second, many of them a small businesses so they do not have the staff to gather the information that I need.
3) The lessons you learned? People are willing to help. Even though this is Cider Bob's lively hood he was very willing to share and help me out as much as possible. But on the other hand a lot of companies are very closed about what is going on within their companies, which is expected.
Saturday, June 12, 2010
Personal Project (Effects of Asprin) 6.12.10
1) The actual tasks you completed: I researched aspirin. I wanted to understand why it is recommended to take. I also wanted to get an idea of how much to take and the benefits of taking aspirin, along with the side effects.
2) The progress you made toward your desired outcome(s): This was good for the purpose in knowing that if I were helping somebody who has high blood pressure, heart disease, has had a heart attack or is at high risk of having a heart attack, I can understand what other preventive care they are taking and the effects that maybe having on their body while working out or just their over all wellness.
3) The lessons you learned: I learned that aspirin can:
Prevent a first and second heart attack
Reduce heart disease risk
For women younger than 65, aspirin can:
Prevent a first stroke
Prevent a second heart attack
Reduce heart disease risk
For women 65 and older, aspirin can:
Prevent a first and second heart attack
Prevent a first stroke
Reduce heart disease risk
The risk of bleeding with daily aspirin therapy, however, is about the same in both sexes.
Should you take a daily aspirin?
Whether you need daily aspirin therapy depends on your risk of heart disease and stroke. Risk factors for a heart attack or stroke include:
Smoking tobacco
High blood pressure — a systolic pressure of 140 millimeters of mercury (mm Hg) or higher or a diastolic pressure of 90 mm Hg or higher
Total cholesterol level of 240 milligrams per deciliter (mg/dL) — 6.22 millimoles per liter (mmol/L) — or higher
Low-density lipoprotein ("bad") cholesterol level of 130 mg/dL (3.37 mmol/L) or higher
Lack of exercise
Diabetes
Stress
Having more than two alcoholic drinks a day for men, one drink a day for women
Family history of a stroke or heart attack
If you've had a heart attack or stroke, chances are your doctor has talked to you about taking aspirin to prevent a second occurrence.
If you have strong risk factors, but have not had a heart attack or stroke, you may also benefit from taking an aspirin every day. First, you'll want to discuss with your doctor whether you have any conditions that make taking aspirin dangerous for you.
Should you avoid daily aspirin therapy if you have another health condition?
You shouldn't take a daily aspirin if you have some health conditions that could increase your risk of bleeding or other complications. These conditions include:
A bleeding or clotting disorder (bleeding easily)
Asthma
Stomach ulcers
Heart failure
You do not need to take a regular size aspirin. In fact you shouldn't because most likely the side effects of stomach and intestine problems would probably out weigh other possible conditions you could have or develop without taking aspirin. Very low doses of aspirin — 75 milligrams (mg), which is less than a standard baby aspirin — can be effective.
The benefits of aspirin go beyond the cardiovascular system. There is solid evidence that aspirin slows the progression of colon cancer, and some preliminary data suggests that regular aspirin use may prevent certain cancers from occurring at all," says Fendrick. "Also population-based studies report that an aspirin a day will either slow the progression or even prevent dementia, such as Alzheimer's disease," he continues.
2) The progress you made toward your desired outcome(s): This was good for the purpose in knowing that if I were helping somebody who has high blood pressure, heart disease, has had a heart attack or is at high risk of having a heart attack, I can understand what other preventive care they are taking and the effects that maybe having on their body while working out or just their over all wellness.
3) The lessons you learned: I learned that aspirin can:
Prevent a first and second heart attack
Reduce heart disease risk
For women younger than 65, aspirin can:
Prevent a first stroke
Prevent a second heart attack
Reduce heart disease risk
For women 65 and older, aspirin can:
Prevent a first and second heart attack
Prevent a first stroke
Reduce heart disease risk
The risk of bleeding with daily aspirin therapy, however, is about the same in both sexes.
Should you take a daily aspirin?
Whether you need daily aspirin therapy depends on your risk of heart disease and stroke. Risk factors for a heart attack or stroke include:
Smoking tobacco
High blood pressure — a systolic pressure of 140 millimeters of mercury (mm Hg) or higher or a diastolic pressure of 90 mm Hg or higher
Total cholesterol level of 240 milligrams per deciliter (mg/dL) — 6.22 millimoles per liter (mmol/L) — or higher
Low-density lipoprotein ("bad") cholesterol level of 130 mg/dL (3.37 mmol/L) or higher
Lack of exercise
Diabetes
Stress
Having more than two alcoholic drinks a day for men, one drink a day for women
Family history of a stroke or heart attack
If you've had a heart attack or stroke, chances are your doctor has talked to you about taking aspirin to prevent a second occurrence.
If you have strong risk factors, but have not had a heart attack or stroke, you may also benefit from taking an aspirin every day. First, you'll want to discuss with your doctor whether you have any conditions that make taking aspirin dangerous for you.
Should you avoid daily aspirin therapy if you have another health condition?
You shouldn't take a daily aspirin if you have some health conditions that could increase your risk of bleeding or other complications. These conditions include:
A bleeding or clotting disorder (bleeding easily)
Asthma
Stomach ulcers
Heart failure
You do not need to take a regular size aspirin. In fact you shouldn't because most likely the side effects of stomach and intestine problems would probably out weigh other possible conditions you could have or develop without taking aspirin. Very low doses of aspirin — 75 milligrams (mg), which is less than a standard baby aspirin — can be effective.
The benefits of aspirin go beyond the cardiovascular system. There is solid evidence that aspirin slows the progression of colon cancer, and some preliminary data suggests that regular aspirin use may prevent certain cancers from occurring at all," says Fendrick. "Also population-based studies report that an aspirin a day will either slow the progression or even prevent dementia, such as Alzheimer's disease," he continues.
Thursday, June 3, 2010
Indvidual Project 6/2/10 Marketing to Baby Boomers
The actual tasks you completed: I studied methods that are currently working to market to baby boomers.
The progress you made toward your desired outcome(s): This was great because much of my learning has been on health issues that baby boomers have. So this was interesting to see how marketing is working for this age group.
The lessons you learned: I found this very interesting, because baby boomers are getting their information almost the same way as generation x and Y. The only difference is the actual campaigns. I read of examples such as Dove where they have done a "real woman's campaign." So the focus is not on youth or on being skinny. The focus is on being beautiful no matter your age. It is quite inspiring. Their sales have gone up 3% since launching the campaign, which is great for a company that sells soap! Also, baby boomers perceive themselves as young. They do not think they are 20, but they defiantly do not think that they need to sit around crocheting. They see the world as many opportunities that they still need to experience. Baby boomers have become very internet savvy so internet marketing works the same for them as it does for younger generations.
Here is some interesting research:
• The baby boomer generation is deeply engaged with everything the Internet has to offer — they email, use search engines, shop, research, download...but when it comes to channels like social media, they can be a bit elusive.
http://www.marketingtobabyboomersonline.com/index.html?keyphrase=marketing+to+baby+boomers&lid=565289000&c=563680405&provider=google
• At more than 100 million strong, baby boomer and senior customers (born before 1965) are the single largest consumer group in America, and they are the wealthiest, best educated and most sophisticated of purchasers. With more disposable income than any population in America, they are, in fact, the New Customer Majority. the key to capturing and keeping these rapidly growing lucrative segments is a better understanding of their values and how their behavior, buying motivators and satisfaction needs change as they get older. http://www.comingofage.com/
• Fewer than 20% say they see themselves stopping work altogether as they age, according to a recent Merrill Lynch & Co. (MER ) survey of boomers. Of those who plan to keep working at least part-time, 67% said they'll do so to stay mentally active, and 57% said to stay physically active. People now in their 50s may well work longer than any previous generation, with more than 60% of men age 60 to 64 expected to be in the workforce in 2012, up from about 54% in 1992, according to the Bureau of Labor Statistics. Yes, our culture worships youth. But that doesn't mean boomers fantasize about being 20 again. In fact, that assumption has caused some notable marketing mishaps. In 2001, Mitsubishi Motor Sales of America Inc. began running ads featuring people in their twenties grooving to indie rock music. It turned out those ads alienated the 40-to-55-year-old customers Mitsubishi coveted. Much to the carmaker's dismay, in two years the average age of its buyers had dropped to about 35 from 40. That's bad news because 40-to-55-year-olds tend to have better credit scores and buy more expensive cars than 20-to-35-year-olds. Mitsubishi retooled the ads, casting fortyish actors. "We literally had existing, valuable customers who were dropping us from consideration because they said they no longer saw themselves in our brand," says former Mitsubishi marketing chief Ian Beavis, now head of marketing at Kia Motors America Inc. Even cosmetics marketing, which has most adamantly equated beauty with youth, is starting to change. Procter & Gamble Co.'s (PG ) Cover Girl brand, where women older than 55 account for about 20% of sales, has just launched its first line of makeup aimed at older women. The name of the product, Advanced Radiance Age-Defying Makeup, hints that advancing age can be pretty. And while ads still show a stunningly gorgeous face, that face belongs to an older woman: 51-year old former supermodel Christie Brinkley. Cover Girl marketing head Anne Martin is betting that bringing back Brinkley, who represented the brand for two decades until 1996, will help Cover Girl recapture boomer women who were customers in the 1970s and '80s. Like many of today's fiftyish consumers, Brinkley is known for being energetic and active. "She represents the new 50-year-old," says Martin.
33% of consumers older than 50 agree that it's "risky" to buy an unfamiliar brand. That's less than the 36% of respondents aged 16 to 34 and only a little more than the 30% of people aged 35 to 49 who agree with that notion. In some categories, older consumers are even more willing to brand-hop than younger ones. According to a 2004 survey by Leo J. Shapiro & Associates LLC for DSN Retailing Today, 48% of shoppers aged 50 to 59 said they would probably switch brands of consumer electronics, compared with 40% of all respondents. And 56% of people in this group would try another brand of health-and-beauty product, more than the 51% figure overall.
"This group grew up in a time when novelty and experimentation were higher on the priority list than during the prior generation," says Yankelovich President J. Walker Smith.
Health issues weigh heavily on the mind of the 50-year-old boomer. The top concern about retirement in a MetLife Inc. (MET ) survey was "becoming sick," with 31% of respondents citing that issue. Drug companies, of course, have always tried to cash in on the health concerns of older consumers. Now other kinds of companies are joining in.
But catering to health worries isn't as easy as it looks. Long known for Corn Flakes and sugary kiddie cereals, Kellogg Co. (K ) in Battle Creek, Mich., in the late 1990s launched its "Smart Start" line, designed for older grownups. But it languished for years because the packaging, marketing, and product itself weren't aggressive enough in promoting specific health benefits. "The marketing and ads were generic in the way [they] talked about vitality and vitamins," says Mark Baynes, a senior vice-president for marketing. Last year, Kellogg set out to relaunch the line. Inside the company, staffers used the term "successful aging" as a rallying point.
This time around, Kellogg wanted to target older, health-conscious boomers who increasingly see themselves as amateur nutritionists. The revamped line includes three varieties: "antioxidant," "soy protein," and "healthy heart." Each pinpoints specific health claims. The front of the box from the antioxidant line, for instance, says the product can "help support a healthy immune system."
Kellogg doesn't soft-pedal the message. One ad says, for example, that "more and more women are hospitalized for heart disease." Kellogg figures its audience can handle the no-nonsense tone. "They're more educated on the health risks, and if they have a second life to fulfill, they have to take control," says Baynes. Since the relaunch early this year, Smart Start sales have risen 48% from a year ago, while sales for cereals as a group slipped 0.2%, according to Information Resources.
It's clear that the boomers are more comfortable with their age than marketers give them credit for. "It'll be cool to be gray," says consultant Meredith. Once companies pick up on that, they'll start to see green amid the silvery tones.
The progress you made toward your desired outcome(s): This was great because much of my learning has been on health issues that baby boomers have. So this was interesting to see how marketing is working for this age group.
The lessons you learned: I found this very interesting, because baby boomers are getting their information almost the same way as generation x and Y. The only difference is the actual campaigns. I read of examples such as Dove where they have done a "real woman's campaign." So the focus is not on youth or on being skinny. The focus is on being beautiful no matter your age. It is quite inspiring. Their sales have gone up 3% since launching the campaign, which is great for a company that sells soap! Also, baby boomers perceive themselves as young. They do not think they are 20, but they defiantly do not think that they need to sit around crocheting. They see the world as many opportunities that they still need to experience. Baby boomers have become very internet savvy so internet marketing works the same for them as it does for younger generations.
Here is some interesting research:
• The baby boomer generation is deeply engaged with everything the Internet has to offer — they email, use search engines, shop, research, download...but when it comes to channels like social media, they can be a bit elusive.
http://www.marketingtobabyboomersonline.com/index.html?keyphrase=marketing+to+baby+boomers&lid=565289000&c=563680405&provider=google
• At more than 100 million strong, baby boomer and senior customers (born before 1965) are the single largest consumer group in America, and they are the wealthiest, best educated and most sophisticated of purchasers. With more disposable income than any population in America, they are, in fact, the New Customer Majority. the key to capturing and keeping these rapidly growing lucrative segments is a better understanding of their values and how their behavior, buying motivators and satisfaction needs change as they get older. http://www.comingofage.com/
• Fewer than 20% say they see themselves stopping work altogether as they age, according to a recent Merrill Lynch & Co. (MER ) survey of boomers. Of those who plan to keep working at least part-time, 67% said they'll do so to stay mentally active, and 57% said to stay physically active. People now in their 50s may well work longer than any previous generation, with more than 60% of men age 60 to 64 expected to be in the workforce in 2012, up from about 54% in 1992, according to the Bureau of Labor Statistics. Yes, our culture worships youth. But that doesn't mean boomers fantasize about being 20 again. In fact, that assumption has caused some notable marketing mishaps. In 2001, Mitsubishi Motor Sales of America Inc. began running ads featuring people in their twenties grooving to indie rock music. It turned out those ads alienated the 40-to-55-year-old customers Mitsubishi coveted. Much to the carmaker's dismay, in two years the average age of its buyers had dropped to about 35 from 40. That's bad news because 40-to-55-year-olds tend to have better credit scores and buy more expensive cars than 20-to-35-year-olds. Mitsubishi retooled the ads, casting fortyish actors. "We literally had existing, valuable customers who were dropping us from consideration because they said they no longer saw themselves in our brand," says former Mitsubishi marketing chief Ian Beavis, now head of marketing at Kia Motors America Inc. Even cosmetics marketing, which has most adamantly equated beauty with youth, is starting to change. Procter & Gamble Co.'s (PG ) Cover Girl brand, where women older than 55 account for about 20% of sales, has just launched its first line of makeup aimed at older women. The name of the product, Advanced Radiance Age-Defying Makeup, hints that advancing age can be pretty. And while ads still show a stunningly gorgeous face, that face belongs to an older woman: 51-year old former supermodel Christie Brinkley. Cover Girl marketing head Anne Martin is betting that bringing back Brinkley, who represented the brand for two decades until 1996, will help Cover Girl recapture boomer women who were customers in the 1970s and '80s. Like many of today's fiftyish consumers, Brinkley is known for being energetic and active. "She represents the new 50-year-old," says Martin.
33% of consumers older than 50 agree that it's "risky" to buy an unfamiliar brand. That's less than the 36% of respondents aged 16 to 34 and only a little more than the 30% of people aged 35 to 49 who agree with that notion. In some categories, older consumers are even more willing to brand-hop than younger ones. According to a 2004 survey by Leo J. Shapiro & Associates LLC for DSN Retailing Today, 48% of shoppers aged 50 to 59 said they would probably switch brands of consumer electronics, compared with 40% of all respondents. And 56% of people in this group would try another brand of health-and-beauty product, more than the 51% figure overall.
"This group grew up in a time when novelty and experimentation were higher on the priority list than during the prior generation," says Yankelovich President J. Walker Smith.
Health issues weigh heavily on the mind of the 50-year-old boomer. The top concern about retirement in a MetLife Inc. (MET ) survey was "becoming sick," with 31% of respondents citing that issue. Drug companies, of course, have always tried to cash in on the health concerns of older consumers. Now other kinds of companies are joining in.
But catering to health worries isn't as easy as it looks. Long known for Corn Flakes and sugary kiddie cereals, Kellogg Co. (K ) in Battle Creek, Mich., in the late 1990s launched its "Smart Start" line, designed for older grownups. But it languished for years because the packaging, marketing, and product itself weren't aggressive enough in promoting specific health benefits. "The marketing and ads were generic in the way [they] talked about vitality and vitamins," says Mark Baynes, a senior vice-president for marketing. Last year, Kellogg set out to relaunch the line. Inside the company, staffers used the term "successful aging" as a rallying point.
This time around, Kellogg wanted to target older, health-conscious boomers who increasingly see themselves as amateur nutritionists. The revamped line includes three varieties: "antioxidant," "soy protein," and "healthy heart." Each pinpoints specific health claims. The front of the box from the antioxidant line, for instance, says the product can "help support a healthy immune system."
Kellogg doesn't soft-pedal the message. One ad says, for example, that "more and more women are hospitalized for heart disease." Kellogg figures its audience can handle the no-nonsense tone. "They're more educated on the health risks, and if they have a second life to fulfill, they have to take control," says Baynes. Since the relaunch early this year, Smart Start sales have risen 48% from a year ago, while sales for cereals as a group slipped 0.2%, according to Information Resources.
It's clear that the boomers are more comfortable with their age than marketers give them credit for. "It'll be cool to be gray," says consultant Meredith. Once companies pick up on that, they'll start to see green amid the silvery tones.
Group Post 6/5/10 Secondary Competition
The actual tasks you completed: I researched competitors and made it into a simple easy chart for our client to look at. I also had to call competitors to get some information from them.
The progress you made toward your desired outcome(s): So far so good. It is hard to contact competitors and try to convince them to give you information about their company. I don't think if I was them that I would easily hand out that information. The chart that I have made will be very good for the client. Becuase it is very easy to read and understand.
The lessons you learned: I have come up with a couple of suggestions for your client. They need to create a cheaper and lighter product. Currently their product weighs over a 100 lbs. That is so heavy especially if you have to move your apple press and store it. I have seen a couple of apple presses that are pretty heavy, but they have wheels on them. So that would be my second suggestion. Also, they need to reduce their price. Their price is pretty hefty for competitors.
The progress you made toward your desired outcome(s): So far so good. It is hard to contact competitors and try to convince them to give you information about their company. I don't think if I was them that I would easily hand out that information. The chart that I have made will be very good for the client. Becuase it is very easy to read and understand.
The lessons you learned: I have come up with a couple of suggestions for your client. They need to create a cheaper and lighter product. Currently their product weighs over a 100 lbs. That is so heavy especially if you have to move your apple press and store it. I have seen a couple of apple presses that are pretty heavy, but they have wheels on them. So that would be my second suggestion. Also, they need to reduce their price. Their price is pretty hefty for competitors.
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