What could you do to position yourself to add value and solve their problem? A major trend is health for baby boomers. They are all getting into exercise because it is no longer just to look good it is to prevent diseases.
Learn or deepen a skill i.e. Excel, Web design, etc. Research and gain an understanding of key issue(s) they are facing? I want to become very well educated in diseases, workouts, and nutrition for preventing the diseases. Ideally, I would like to start my own at home work out for boomers. I would like to focus also on how to market to an older generation for exercise, meaning what are the means to reach the baby boomers and elderly.
Proposal and Plan: Consistency, Tracking, Results Defined
Tracking: I will research and write papers for about the information that I find.
Consistency: I will spend 1-2 hours a week either doing research or studying to be a personal trainer.
Results: I will have research to help me be specialized in baby boomer-elderly in health and wellness. I will also understand some of the best marketing methods for these generations.
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